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The Secret to Handling Challenging Dogs

Dollarphotoclub_57676672In my years of teaching new pet groomers, I’ve seen hundreds of dogs take advantage of a new students. Dogs pull, squirm, whine, snarl… and bite. I’ve seen many students frustrated to the point of tears.

Then a miracle happens.

An instructor will walk over to the pet and gently take over for the student. Suddenly, this challenging pet turns into a perfect angel. The students’ jaw drops. A moment in stunned silence passes before the student exclaims, “How did you do that?!” The answer is simple:

Energy. Read the rest of this entry »


How to Encourage Cold Weather Appointments

blog imagerrDo you live in a climate where you have seasonal changes in the weather patterns? For many groomers, the number of grooming appointments dips with the temperature. This can be a real problem if you rely on your grooming income to pay your bills!

How do you combat that problem? Encourage pre-booking.

It always amazes me how many clients have no idea what their pet needs in terms of coat care when the temperatures plummet.

Professional pet grooming is service driven. That means you must be a problem solver – even when your clients don’t know they have a problem! Thus, you become not only the problem solver but also the educator!

Just prior to some of the coldest weather of the season in the northern hemisphere, we have one of our busiest seasons – the holidays. Take advantage of your good fortune.

Here are 6 of the most common problems associated with colder weather: Read the rest of this entry »


Customer Service Basics

happy-clientrrrThis is the time of year when we think a lot about being grateful. As someone who works with people every day, I often think about customer service and how much of it makes an impact on our business and ourselves.

It’s easy to take your customers for granted when your shop is booked out several weeks in advance – or if you’re the only game in town. Sooner or later, another business like yours is going to spring up nearby. Are you ready? If all things are equal…

• Convenience
• Location
• Quality
• Price

…what do you do to set yourself apart? When your clients have coffee with their friends do they say, “They aren’t that great, but they’re so close to my house…” OR “I have to drive out of my way to get there, BUT IT’S WORTH IT.

Read the rest of this entry »


Nine Seconds to Make a First Impression

Dog-Computer-Wallpaper-1024x768rrYou meet someone for the first time – it could be a new client walking through your doors, someone at a grooming trade show or a new team member.

The moment that stranger sees you, their brain makes a thousand assumptions.  It might be a new client or someone you meet anywhere else.  You are giving off clues about yourself before you ever begin to speak.  They are gathering a wealth of nonverbal clues about you.

What are nonverbal clues?

Nonverbal clues include all the ways you present and express yourself, apart from the actual words you speak.  Things like eye contact, gestures, posture, body movements, and tone of voice.  All of these signals can convey important information that isn’t put into words.  They are extremely important at work and in business.  Perception is reality. Read the rest of this entry »


Closet Organizer

Messy-Closet-PhotorrI talk to people in and outside of our industry every day and I am always looking to learn something from every conversation, not matter how short or long the conversation happens to be. Sometimes the conversation is very short, a simple phone call to check in with staff at the office or colleagues in the field, and sometimes the conversation are much more lengthy, which could include planning meetings or networking opportunities. All in all, everyone has something to say and there is always something to learn.

Recently, I was speaking to someone on a plane about their business. We engaged in the standard reciprocal greeting when we found ourselves sitting next to one another and then proceeded to go to work on our laptops. After clicking away for about 30 minutes, I happened to pick up a vibe that the man I had said hello to just a little while ago is in some form of law enforcement or military, I wasn’t sure yet. So, being the social butterfly I am, I asked. Boy am I glad I did!

The man was a retired Marine who is now working as a management consultant. I was instantly intrigued. I asked him what lessons he learned from the military that he felt were the most valuable to him in his new line of work. He answered very quickly. His top pick was “systems” and “standards”. Read the rest of this entry »


Nail Mending Kits

As a professional pet groomer, you know it’s going to happen. Sooner or later you’re going to accidentally trim a nail too close to the quick – and it’s going to bleed.

You know that while the pet is in your salon, you have the resources to correct the problem: a pinch of styptic powder, firm pressure for at least 30 seconds. Done. Fixed nail.

But in the back of your mind, you have those nagging questions…

  • What if the nail breaks open again?
  • What if the nail breaks open in the car?
  • What if the nail breaks open in their home and gets blood all over the carpet?
  • How was the client going to feel?
  • How are they going to stop the bleeding?
  • How are they going to clean up the mess?

None of these scenarios will leave a positive impression with the client. So, how do you head off this problem? How can you turn a negative into a positive?

Read the rest of this entry »


Build Compassion Toward Your Clients

blogrWhat does it take to build a robust following of grooming clients? Simply put – compassion.

I’ve been in this industry a long time. I’ve seen my fair share of groomers pass though my employment.   I’ve had groomers and stylists that were phenomenal. They were super speedy. They could make a dog look dynamite in no time. Their advanced grooming skills were flawless.

…But they had personalities of snakes.

I’ve had groomers that were far from top level stylists. Their work would be considered “fair.” They got the dogs neat and clean, but they had not mastered advance styling skills. There was very little hand-scissoring, no hand-stripping, and their knowledge of correct breed profile trimming was limited. What they did have was compassion. They simply loved helping people and their pets

Who do you think had the fullest schedule?

Here’s the #1 secret ingredient to maintaining a full appointment book: compassion. It’s caring sincerely about a client’s needs, wants, concerns, and desires.

Read the rest of this entry »


Thinning Shears are the Pet Stylist’s Eraser

Blog ImagerIt doesn’t matter how long you’ve been grooming or how talented you are as a pet stylist – sometimes you just need a little help. An “oops” can occur at any time. Mistakes happen.

Maybe there is a spot on the coat that you just can’t get smooth. Maybe there is tracking in the coat from the clippers or guard comb. You may have left scissor marks in the coat – or a hole in the coat you accidentally made with clippers or scissors. You might even be working with a dog that will not hold still long enough to work safely with clippers or scissors – leaving the coat rough and jagged.

Thinning shears can be your savior. They erase rough spots. They blend out jagged edges. They smooth out transition areas. They fix mistakes.

The difference between a good stylist and a great stylist can be determined by how much value they place on their blending shears.

Read the rest of this entry »


Rating Dog Personalities

blogrYou have a new client on the books. It’s a Lhasa/Maltese mix – or in the new world of designer dogs, it’s a “Lhatese.” The client arrives precisely 15 minutes late. She’s dressed to the nines and everything matches… even the dog.

The dog’s name? You guessed it…

…Precious.

You know you’re in trouble.

If you’re a one groomer salon, you can keep the personalities of all your canine clients in your head. You know any dog named Precious is far from… precious.

But what if you start expanding your salon? What if you bring on a new bather? Or maybe you have an assistant handling your appointments? Or maybe you have an inexperienced groomer joining your team.?

Wouldn’t it be helpful to know the personality rating of the dogs scheduled for the day?

Read the rest of this entry »


What Does the Client Want?

puppy-trainingThe #1 Role of Service Based Businesses: Solution Experts

A product is a physical thing. You can see it and touch it. You can box up the parts or the assembled item and know how it will look, how big it is, and where you’ll put it when you get home. A service, by contrast, is intangible. You can’t mail a service to your house or carry it from a store.

In most cases, services are purchased – touch, taste, smell, and sight unseen. It’s a leap of faith based on the client’s ability to say what they want and the expert’s ability to interpret them correctly. When you go to a salon or barbershop, you can’t try out a haircut before you buy it. You tell your stylist what you want, then – hopefully – you get it. The better you describe what you want, the better the outcome.  Dogs can’t tell you to take a little off the top, so how can you unlock the secret of what your (human) client wants?

By understanding that the person asking the questions controls the conversation!

Read the rest of this entry »