Are you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.
Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.
Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.
These are real worries.
Your current and prospective clients have four options.
- Use your service
- Use a competitors service
- Do it themselves
- Not do it at all
Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.
So how do you win clients over? How do you encourage them to patronize YOUR place of business? Simple. Stand out in a positive way! Read the rest of this entry »