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Join Us March 31, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, March 31, 7 p.m. for a free session with great advice for Spring Skin & Coat Care.

In this session:

  • President Joe Zuccarello will be joined by special guest Dave Campanella from Best Shot Pet Products.
  • The pair will share ways to leverage skin and coat care to boost your business and save you time in the process!

Get Notified For This (and upcoming) Facebook Live sessions!

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Join Us Feb. 17, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, Feb. 17, 7 p.m. for a free session with great advice for Clocking For Speed & Efficiency!

In this session:

  • President Joe Zuccarello will be joined by special guest and Founder Melissa Verplank, CMG, who will share her expertise on how to benchmark speed and how to use this information to help in price-setting.
  • VP of Operations and CMG speed-master Lorri Keller will share tips to “kick it up a notch” without compromising quality!

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Join Us Jan. 20, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, Jan. 20, 7 p.m. for a free session with great advice for Setting & Raising Fair Prices!

In this session:

  • President Joe Zuccarello will share his business savvy on how to calculate the right price for a profitable but fair grooming practice.
  • VP of Operations and CMG speed-master Lorri Keller will share her insights on handling the tough job of pricing for “big dogs” without loosing customers.
  • Bring your questions for on-the-spot advice!

Get Notified For This (and upcoming) Facebook Live sessions!

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Join Us Dec. 2nd, 7 p.m. for a Facebook Live Session

We know you’re busy, but take a moment Thursday, Dec. 2, 7 p.m. to join us for a free session full of tips and tricks to stay calm and carry on during your holiday rush. Don’t miss out – set a reminder below:

In this session:

  • VP of Operations and CMG speed-master Lorri Keller will share tips on streamlining your groom time.
  • President Joe Zuccarello will share his business savvy on increasing your CX – customer success – through a sustained focus on quality.
  • We’ll also discuss safety and answer your questions!

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Theory of Five Wins Barkleigh Book of the Year!

CMG Melissa Verplank’s The Theory of Five has been selected for Barkleigh’s New Book of the Year Award! Tune in to hear Melissa talk about the evolution of The Theory of Five – a method of grooming she developed to create reproducible results and systematic communication with team groomers and clients. From it’s early inception to the foundation it has become for dog grooming instruction, the Theory of Five has helped groomers around the world save time and make money.

If you’d like to purchase The Theory of Five, it can be found here: http://bit.ly/2ks0d3t

Want to learn to groom dogs on campus or online? Visit ParagonPetSchool.com and get $100 off tuition with code LUCKYDOG.


The Paragon School of Pet Grooming Introduces the NEW Distance Learning Program


Spring Trip

My husband, Marc and I are back from a four-week working road trip. For the past few years, we’ve traveled for almost the entire month of March. After all – who wants to be in Michigan in March? Each Spring, we’ve loaded up our bikes, kayaks, dogs, and filming gear and hit the road.

crystal riverThe trip this year started out with the Atlanta Pet Fair before heading south to Florida. Our itinerary included lots of work but also plenty of downtime. We kayaked with the manatees in Crystal Springs and enjoyed the unbelievable clarity of the Rainbow River. On one of the rivers we kayaked, we came a bit too close to a large alligator sunning himself on the bank. I swear it looked like an old tire sitting on the river bank – until it MOVED! We paddled away very quickly!

JumpingWe attended the Live Oaks International Horse Show where we watched show jumping and the exhilarating marathon driving event. The show jumping took me back to my younger years when I showed hunters and jumpers.  With each stride and jump, I was right there with the rider. Read the rest of this entry »


Bardel Bows – Success Comes from Sweating the Details

Pineola FarmsThe Atlanta Pet Fair was the kickoff for trade shows east of the Mississippi. To my husband Marc and myself, the Atlanta Pet Fair signals a month-long road trip in our motor coach.

I love this trip. As we drive from the frigid north country, we see spring explode as we drive south. Instead of seeing a season slowly wake up, we see it in full bloom in a matter of hours. I get so excited as I see the first daffodils, the first red buds blooming, and the leaves just giving a hint of green. By the time we hit Atlanta, spring is upon us. It’ll only be a matter of time before our kayaks will be in the water and our bikes hit the trails.

After the Atlanta Pet Fair, we schedule film shoots for Learn2GroomDogs.com. We enjoy filming Training Partners in their salons and many of live in the southern section of the United States. We’ve gotten very good at combining work and relaxing downtime for ourselves.

Normally our schedule is very rigid, but this year we cut ourselves some slack. Between the Atlanta Pet Fair and our first film shoot, we had a little bit of unscheduled time. Read the rest of this entry »


How to Set a Tuck-Up

I love it when I get questions from our Learn2Groomdogs.com members. Not long ago, Mishelle H. asked if I could do a blog about tuck-ups. She said, “I’m never satisfied with mine.  Skirted breeds or not, just can’t seem to master them.”

It would seem to be a simple question, but there’s no one answer. There are variables depending on many things, including:

  • the type of dog you are working on
  • the type of haircut
  • the type of coat
  • the technique you choose to use to establish the tuck-up area

BichonWhat is the tuck-up area on a dog?

It’s the natural waistline.

The waistline is made up of the loin in the flank. It falls right behind the rib cage and before the rump. Depending on the dog’s build, some waistlines are well-established. Others are barely visible due to bone structure or being overweight.

Ideally, you want to see a bit of a waistline on most dogs. However, that waistline does not wrap all the way around the dog. It’s a pocket just below the loin in the flank area where the back leg joins the body. Depending on the dog’s conformation, this is a key balance point. Read the rest of this entry »


Why Vacations Are Beneficial To Everyone

Quote In A CircleWhen I am speaking at industry events, I like to ask, “How many of you took a vacation last year?” It’s shocking how often large portions of my audiences do not raise their hands.

We groomers are hard workers, and it’s easy to find reasons or excuses not to take time off. But down time is good for you. It’s good for your staff. Research proves its good for everyone’s mental and physical health. Plus, it boosts productivity in the long run.

My companies have always had generous vacation policies. I firmly believe personal time to rest and relax or to pursue other activities improves morale. It’s important to everyone’s well-being to spend quality time with loved ones, relax, or have new adventures.

I just returned from one of my favorite vacations. I’m fortunate. I have a father who has had a sailboat in the Caribbean Islands for over 30 years. Rarely a year passes that I don’t get to spend time with my dad, friends, and family on the boat.  This year my close friend and industry leader, Judy Hudson, was able to join my husband Marc and I on the boat. Read the rest of this entry »