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Begin with the End In Mind

Before the grooming process got started.

This is what I saw before I even BEGAN the grooming process on this little dog. I clearly saw the end results.

I feel fortunate because I have been asked to judge the Rags to Riches Grooming Competition hosted by PetGroomer.com and sponsored by Double K. Industries. This is an international online grooming competition in which photos are submitted of dramatic pet grooming makeovers. I have judged this competition many times in the past and always look forward to this assignment. It always amazes me what a skilled pet stylist can do with a dirty, overgrown, and extremely matted dog.

You know the scenario – the client walks in with a dog that is in such foul shape, you hardly know which end is the front or the rear of the dog. The dog is filthy. Its coat is extremely overgrown. It’s packed with dead undercoat and/or mats and tangles. Or worse yet, the coat is in dreadlocks. The simple solution is to just shave it off. We can all envision a clean – but naked pet. Sometimes that’s the best option.

However, the dogs that really capture my eye are not the shave-offs. An experienced pet stylist with imagination can see the end result before they even put their hands on the dog.

They see the potential.
They see a clean dog.
A dog that is totally mat free.
A dog that has style.
That has pizzazz.

They can see the end result of a beautifully groomed pet before they even begin.

Begin with the end in mind.

I can almost guarantee that every past winner of the Rags to Riches Grooming Contest uses this technique. But if you are experienced, I bet you do this in your salon every day too.

The Rags to Riches Grooming Competition takes this to the extreme, but this technique can work with anything. Personally, I’ve used this technique with great success in many areas of my life, growing my businesses and my grooming career.

I first started using this principle when I read Dr. Covey’s book, 7 Habits of Highly Effective People over 20 years ago. Since then, there has been a wealth of material written about how to use this principle with great success.

When it comes to grooming and I see a dog come through the door, I instantly see the potential – the end result. Most of the time, I can’t even remember what the dog looked like before I started unless I have a photo to remind me!

When it came to contest grooming, I would study dogs I wanted mine to look like – the end result. I would take photos of top winning dogs. I read books on structure and movement so I could clearly visualize the underlying structure of a well put together pet. I would take photos of my dogs either wet or very short so I could clearly see THEIR structure. Then I would draw the trim I wanted to execute on top of their photo. This clearly allowed me to see the end before I even stepped foot into the contest ring or started scissoring.

If you have never studied this technique of goal setting and personal self-improvement, I highly suggest you spend some time learning it. It’s highly effective and very fun! And the best part – you can apply it to ANY aspect of your life.

Happy Trimming,

Melissa

P.S. For some great images where professional pet stylists had a clear concept of the ‘Begin with the End In Mind’, check out the following links to past winners of the Rags to Riches Grooming Contest:

WHAT THE JUDGES WILL LOOK FOR WHEN JUDGING:

Most dramatic improvement in the dog’s appearance from the “BEFORE” to the “AFTER” photos.
Best groomed dog.
Degree of difficulty and skill required to perform the groom.
Quality of the photograph of the groomed dog.

http://www.petgroomer.com/rags_to_riches_2012.htm

http://www.petgroomer.com/rags_to_riches_archive_gallery_2011.htm

http://www.petgroomer.com/rags_to_riches_archive_gallery_2010.htm

Drying Techniques – High Velocity Drying

Drying Techniques

There are five basic drying techniques that professionals use on pets. They are based on size, coat condition, coat type and personality of the pet. The coat type will often dictate which technique is used to produce the highest quality result. The different drying methods are:

Towel Drying
High-Velocity Drying
Stretch Drying
Kennel Drying
Blanket Drying

Today I’m going to focus on the most important drying method to master: high-velocity drying techniques. Becoming proficient at this drying method will increase the quality of your grooms while decreasing the amount of time it takes to groom each dog. Bottom line: that’s money in your pocket!

High-Velocity Drying

About the High-Velocity Dryer

This drying method produces the fastest results with the highest quality if used correctly on any given coat type.

The pros of high-velocity drying include:

Quick dry time
Very flexible procedure
Adaptability for many coat types
Removes loose coat on shedding pets
Ability to do a large percentage of de-matting on many coat types
Clear view of the skin
Safe procedure for all skin types

The negative points are:

Some pets object to the noise and force of air
It can tangle a long coat
It will produce a mess on heavily shedding pets

As you can see, the positive points far outweigh the negative. Almost all of the negative points can be overcome through proper pet/dryer handling and correct technique.

Groomers, stylists, and bathers who regularly use this drying method should protect themselves by wearing facemasks, goggles and earplugs. These simple items minimize the amount of pet fur and dander that reaches the eyes and lungs, and helps deaden the noise to protect ears from long-term exposure. Pets will appreciate some type of ear protection too!

Using the High-Velocity Dryer

This method should be introduced slowly with any new pet or a puppy. Have the pet listen to the sound before the air is introduced. Help build its confidence. Once the pet seems calm, slowly and from a distance bring the air up around its feet or rear. Do this on a single speed, with no condenser cone. Once the pet accepts that, slowly bring the air in closer and move it up the body. Try not to let the air pass over the pet’s face or in its ears. As the pet grows more accepting, try adding the condenser cone, or, boost the dryer up to a second speed and then add the cone.

Move as rapidly as possible and work forward over the entire pet, excluding the head, watching for spray coming off the coat (the moisture you missed with the towel). Once there isn’t any more visible spray coming off the pet, return to your starting point. Holding a towel behind the spot you are working on can be helpful to reduce the amount of spray getting back on the coat.

Next, focus on getting the pet dry and the coat straightened. Hold the dryer as close as possible to the skin without curling the coat onto itself, causing tangles. Rapidly move the air around in a small, confined space. Watch the area constantly. When you first start on a section, the coat will appear slightly clumped together. As the hair dries, it will separate and become very fine. This is your signal to move to another area.

Leave the head, tail and ears until last. If the pet objects to having air blown around its face, change the direction of the air so that it does not blow over the face and ears. If the pet shows only mild objection, then hold its head for more control. If the problem continues, remove the cone to handle the neck and chest area.

If the coat is slightly matted or the pet is shedding heavily, you will notice the matted hair form a kind of spidery web as the coat begins to dry. Guide the air just behind the webbed section to work it out. Use the condenser cone with as much air force as the pet will allow. You must watch this process constantly to be effective. If the pet will not allow a condenser cone, or if you have worked the loose coat or mat as far as it will go with the air, give the coat a “boost” with a brush and mild air flow. Normally, this will remove the rest of the loose coat with the least amount of wear and tear on you and the pet.

Now that the pet is dry primarily from the condenser cone work, remove the cone and hold the base of the hose right next to the skin. Most high-velocity dryers do not have a heating element, but once they have run for a few minutes, the air they produce will be warmer. Removing the condenser cone and placing the dryer hose right against the skin takes advantage of the optimum power of a high-velocity dryer to “set the coat.” Setting the coat means straightening each hair shaft. Plus, holding the warm air right next to the skin will remove any remaining dampness. Work over the entire dog using the same method as previously outlined, but now work very close to the skin.

Finish the entire drying process at the head and ears. On coats where you want a full head shape, work from the base of the skull – the occiput – forward. If you want the coat to lay tight to the skull, blow the air back towards the rear of the dog.

If the pet is fidgety, grasp the ear at the base. This firm grip offers the most control and covers the ear canal. In most cases, a fidgety pet is objecting to the air going down into the ear cannel. Don’t use a condenser cone for the head and face, but do keep the base of the hose right next to the skin for optimum speed and coat straightening.

Pets pre-clipped shorter than a #7 blade length before the bath will not need a high-velocity drying in the short areas. These areas will dry naturally as other coated areas are dried. Normally, a #7 blade length or shorter does not need straightening to yield the best results in the finish work.

Conclusion

It is important to master all drying skills. There are several drying methods and combinations to choose from, based on coat type, trim and pet tolerance. Incorrect techniques or careless attention to drying will waste more of a professional groomer’s time than almost anything else.

An active form of drying always will yield the best results. Having a beautifully clean and dried coat also will lessen the amount of time it takes to execute the final grooming procedures on a pet.

If at any point the pet objects or becomes difficult to handle, back down to the previous step that produced a positive result. If the pet severely objects to having its face dried, try placing cotton balls in the ears to reduce the air flow into the ears as well as the sound. Just don’t forget to remove the cotton balls.

Always remember, the pet takes its cue from you. Your confidence will communicate to the pet. Work gently, but firmly, using a minimal amount of verbal positive or negative reinforcement. Let your hands and eyes do the speaking for you.

The process outlined above may take just a few minutes or several, based upon the individual pet and your handling techniques. On occasion, a pet just will not accept high-velocity drying and another method will be necessary.

Once you have the pet’s cooperation, you can focus on the most effective way of using the high-velocity dryer on that pet’s individual coat type.

In trims that require a fluffy, smooth finish, you would begin at the base of the tail and blow the air forward, using a condenser cone. On many Terriers and sporting dogs, you want the coat to lay tight to the skin. With these breeds, start at the withers and work with the growth of the coat.

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The Importance of a Business Plan

biz-plan

Are you tired of working for others? Are you ready to step out on your own? Do you dream of owning your own business? Yes?

Fabulous – but are your prepared to open you own place?

Did you know that almost 50% of all service based businesses fail within 5 years? Don’t become one of those statistics. You need a plan. You need a comprehensive business plan.

A business plan acts as a road map. It’s your compass so you don’t get lost along the way as you launch your new venture. Not creating a plan is one of the biggest mistakes you could make with your future. It would be like trying to drive from Michigan to California without a map. Or a GPS. You’re not going to get there very quickly if you do not have a clear plan.

A comprehensive plan contains a number of key factors about your new business. This is a list of items from a business template I personally use and recommend whenever I start a new venture. It’s from the Service Corps of Retired Executives (SCORE). It can be found on line.

Business Plan Outline
Executive Summary
General Company Description
Products & Services
Economic Trends
Marketing Plan
Operational Plan
Management & Organization
Personal Financial Statement
Startup Expenses & Capitalization
Financial Plan

I know – I know. Most new business owners are so anxious to get going – they neglect this critical planning stage. There is lots of money to be made and pets be groomed. You don’t need a ‘plan.’

Whoa there. Failing to plan is a plan to fail. Period.

Filling out the many details in your plan can be an overwhelming process. Many are so intimidated by the financial calculations; you want to skip that process all together. But don’t! If you are overly intimidated by sections of the plan, get help. All successful businesses have a team of people that have helped them succeed. Start building your team now.

Most people find it helpful to have the following experts on their team;

Business Mentor
Certified Public Accountant
Bookkeeper
Attorney
Financial Consultant

If you do not have these experts to assist you with your plans, there are other options. You can take business and accounting classes. Attend local business seminars or workshops. Or take business classes on line. Plus, there are great computer programs that can help you set up and run your business.

Other resources to help you write a business plan include books, colleges and universities that work with Small Business Development Centers and counselors and mentors at the Service Corps of Retired Executives (SCORE). They provide low-cost classes on how to write business plans that can be very reasonable.

Most new businesses need some type of funding. However, it is so economical to start a pet grooming business; many new business owners skip the financial section of the plan. Big mistake. Even if you do not need a lot of money to start your business, writing a plan will allow you to clearly identify if your idea will be strong right from the start. Without a plan, you leave far too many things to chance.

You definitely will need a plan if you are going to apply for a business loan, look for private investors, or have business partners. Even if you don’t need assistance with funding, you still need a plan. YOU and YOUR livelihood depend on it!

Before you even start to write your plan, get copies of loan applications used by banks, commercial finance companies, and government. These applications will give you a good idea of how much financial information you will need to include in the business plan.

A good business plan should provide a reader with a general idea of what a business owner is trying to accomplish. It should be well organized, neat, tidy, and easy to read. A reader should be able to get a good feel for what you want to accomplish within minutes of quickly flipping through the pages of the plan.

How long should your plan be? For a new start up grooming business, you plan can be 20 or 30 pages. You want to be concise and to the point. Long business plans are boring – and no one wants to spend time with a boring plan, including your potential funding resources! The text should be within one or two font families, making it very easy on the eyes to read. The text should be well-spaced. Bullet lists make it easy for the reader to get through a long list of details easily. Illustrations, samples of marketing materials, charts and simple spread sheets all bring the plan to life.

Just remember that the most important person for a business plan is YOU! By not working through the process of creating comprehensive business plan, chances are your business failing within a few years is greatly increased. Keep in mind, almost 50% of all new service businesses fail. Help yourself become successful by creating a plan for your new pet grooming business.

Everything Is in the Timing

truck

I’m so fortunate to live in a place I consider paradise. It’s a combination of woods, fields, orchards, and swamp. Here in West Michigan, we enjoy four seasons. (Okay, winter can drag on a bit too long some years) We’ve been on this large acreage for years.

In my down time, I love to take my dogs for runs, cut new trails, power walk, cross-country ski, snow shoe and horseback ride. I’ve been all over this property in the past 12 years. I know every inch — or so I thought…

A few weeks ago, I was out walking our property. It was one of those rare, gorgeous days in March. The sun was out and the temperatures were extremely mild. Nothing was green yet, but you knew it was coming.

I was Nordic power walking for exercise. I was approaching my one-hour mark but I was not ready to quit. I just crossed a stream and came to a fork in the trail. I was standing at my husband’s deer blind. Normally I hang a left and follow the trail through a field and ultimately back into the orchards towards the house.

But today was so pretty, I thought I’d test out a new path. My husband keeps a large swath brush-hogged for hunting next to one of the horse pastures. It looked like a perfect good-sized loop to explore.

I knew at the end of this open area, over in the corner, there is an old junk area. Almost every old farm has one of these on their land somewhere. We’re no exception.

As I approached the junk area, I looked through the underbrush. I thought to myself, “boy, there’s some big stuff back there — things I’ve never seen.” I needed to investigate. As I ducked under branches and wove my way back into the junkyard, I was surprised at how large the area actually was. There was A LOT of stuff back there!

The years have been slowly swallowing this area with underbrush. For most of the year, this area is so thick you couldn’t begin to see beyond 8 feet. However, on this day, the green foliage was not out yet. I had a clear view once I got back in there.

Wow. Here was this old Chevy truck. I’d never seen it before! How does something this large stay hidden from view? I have no idea what year this truck is. However, I swore I learned how to drive a stick-shift on an old farm truck just like this when I was in high school out west! I wonder what kind of stories this old truck could tell.

chevy

I’d been by this area 100s of times. This was the first time I’d ever noticed a virtual graveyard of large farm equipment and vehicles buried back behind the junk area. They’ve always been there — I just never noticed them before. The timing was just right today.

As I departed the area, in awe of what I just found, I thought; our careers are like that too. Information is presented to us all the time. But what do we picked up on? What do we notice? What do we put into use? It’s all in the timing.
Careers change. Life changes. Information that is available to you all the time will only register in your mind when the timing is right. Can you use this information to improve your life or your career? Will it enhance your job somehow?

When I first started attending grooming seminars and reading books, I was like a dry sponge. I soaked up so much information so fast. It was fun. It was exciting. But then it kind of leveled off. I wasn’t gathering nearly the amount of information I was early in my career.

As I gathered experience, I become more selective about what I retained. When I was first learning to groom, there are priorities I needed to focus on first. How to do you get a pet clean? How do you blow out the coat perfectly? How do you remove mats and shedding coat? How do you get a smooth clipper cut? I wasn’t ready to learn about breed profile trimming. I wasn’t ready to learn about balance and symmetry. I wasn’t ready to learn about the finer details of grooming. Running a business. Managing staff. Mastering marketing. But as I understood each new skill, I was ready to learn more. I was climbing that imaginary staircase, one step at a time.

I’ve been developing my career for over 35 years. Just like with finding that old truck, it was all in the timing. As my career has unfolded, I learn new things all the time. Most of the time, it’s nothing new or revolutionary. But it is to me. It’s fresh and new — to me. The timing was just right for me to apply this new tidbit of information.

Your career and personal development will be like that too. Never stop learning. Always be ready to gather new knowledge when the timing is right. You never know what you might discover.

Play to the Senses

eye-blog

Sight is probably the most developed sense in humans. Next is hearing, followed by smell. When you’re client walks through the door of your business, what do they see, hear and smell?

What type of image you present to your customers? Do you project a professional image? Do you project an air of authority as the expert? Your clients and perspective clients gain confidence in your ability by the clues should give them through sight, sound and smell. Will you handle their dog with compassion? Will the pet be safe in your care? Will you be able to provide a quality haircut that they love? People will automatically question your ability to perform at a professional level if what they see, hear and smell are not up to their standards.

A busy pet care facility can be extremely hectic. Sometimes we get so lost in our daily tasks, we lose track of what our clients see, hear and smell as they walk through our doors. If you’re immersed in the chaos, your senses can become dulled. It’s time to pull back and take a good look at what makes a first impression to your customers.

In Judy Hudson’s Learn2GroomDogs.com video called “What I Know for Sure,” she shares a great story told by a very wise grandmother. She said. “It doesn’t cost a lot of money to be clean. It doesn’t cost a lot of money to be neat and tidy. It does take a little elbow grease.”

Take a good hard look at yourself. Take a good hard look at your support staff. Take a good hard look at your salon. What could be done to present a more professional image to your customers? If customers can’t trust you — they’re won’t be coming back to you.

Start with yourself first. Are you freshly showered? Is your deodorant working well? Is your hair neat and tidy? Is it clean? Is it styled? If it’s long, is it neatly tied back? What about your clothing? Are you neatly groomed yourself in hair repellent clothing? Is it wrinkle free? What about that sandwich at lunch? Is it still stuck between your teeth? If you’re not neatly groomed, what kind of message does that send to your customer? Ask same types of questions of your staff. What kind of image do they present?

What condition is your lobby in? Is it old and tired or bright and fresh? If you have retail, do you keep the stock freshly turned? How organized is your registration area? What about the front entrance of the shop? Is there fur and dust bunnies collecting not only on the floor – but on the pictures on the wall too? It’s amazing what fresh coat of paint can do combined with regular dusting and mopping. If you are mobile, when was the last time you washed the outside of your van?

What do your clients hear when they walk through the door or if the phone is set down without putting them officially on hold? Are you fighting to communicate with the customer over the sound of a vacuum or high velocity dryer? Or are yapping dogs making it so distracting you can barely converse with your client? Worse yet — is somebody in the back room screaming at a dog? Some of these sounds can be controlled — some are just the nature of the business. However, you do have options to minimize the offensive noises through organization and salon policies.

When your customers walk through the door, what do they smell? Wet dog? Urine? Feces? Cigarette smoke? Anything offensive? Bottom line, if a salon doesn’t smell pleasant — it’s dirty. Working with animals is great. But what a lot of people don’t realize when they get into the business, you need to spend a great deal of time cleaning up after our furry friends. I don’t care what kind of animal is — animals create a mess! Daily, weekly, monthly, quarterly, biannually, and annual cleaning duties all need to be addressed on a regular basis. Not only do you need to deal with all of those, but you’ll also need ongoing cleanup as your day progresses.

That’s just the nature of the beast. A little bit of awareness and a lot of elbow grease will keep your salon looking — and smelling – professional.
You can gain a great deal of trust by paying attention to first impressions. These first impressions are going to be highly influenced by; sight, sound and smell. Clients and prospective customers look clues about a service. If they don’t sense you have what it takes to provide a quality service and build their trust, they look to other grooming services that do have them. So provide clues that will keep customers returning.

Speed & Efficiency: Clocks are Your Score Keepers

My husband Marc and I just did a private salon lesson on one of our recent road trips. We asked the salon owner what she wanted us to focus on during our time there so we could be better prepared. The request was simple. Speed.

Most of her staff struggled to get even the simplest trims done in under an hour. Bath. Blow dry. Haircut. Even a basic #7F all trim on a smaller drop coated breed was daunting to some of them.

We walked in and saw a well-organized salon. It was bright. It was clean. The layout allowed for efficiency. The equipment was all top-notch. Hmmm, we wondered. Why was turning a small to mid-sized dog such a challenge for them?

Then it hit us. There were hardly any clocks visible. We only spotted one clock in the main room. A smaller digital wall clock set on military time. The owner of the salon was career military gal who is now retired. I understand why she opted for that style of time keeper. (And thank you Lori for your service to your country!) I’m just not so sure that style of time keeping is the right for a staff of non-military groomers. Plus, when I was across the room, I could barely read it clearly. The clock was just too small!

If you want to be a successful groomer that can pay their bills while bringing customers back again and again – you need to embrace time. Watch the time. Track the time. Race against the time. Everything we do with professional pet grooming involves time. You need to be highly aware of every hour, minute and second. Ideally, a professional groomer should be able to turn a small to medium size simple trim in an hour or less. That includes the bath, the dry, and the trim.

The first thing we suggested to this team was; GET CLOCKS! Nothing fancy, they just needed to be large enough to be easily seen across the room. The simpler, the better. Every room in the salon needed one hung on the wall. By having a clock in every room, it makes it easy for the groomers to track their own time with just a quick glance. But clocks aren’t enough. Every person working on the pets needs to have a watch on too.

For those individuals that are really looking to increase their speed, having a timer at their stations can be really beneficial. Before you can start timing yourself, it’s helpful to know what your starting point is.

Break the groom down into sections. Bathing. Drying. Clipping the body. Trimming the feet. Rounding the feet. Scissoring the legs. Styling the head. If you don’t know how long it takes you to do each one of these items, you’ll never be able to improve upon your ‘best time.’

And it’s far easier to break it down into segments than to look at the dog as a whole. After all, who doesn’t want the opportunity to win at even one or two smaller segments than to get frustrated when they don’t hit the time goal with the overall trim?

Once you know how long it takes you to do each segment — now you can set goals and objectives to beat your ‘best time.’ Push yourself. Make a game out of it. The clock will be your score-keeper. Each time you gain even a few seconds, you’ve won a mini victory! But you’ll never be able to do that unless you can easily watch the clock. Even with all the clock watching, always remember, speed and efficiency can never come at the sacrifice of quality or safety.

The Westminster Dog Show is Just Around the Corner

I always get excited this time of year. The Westminster Kennel Club dog show is just around the corner! I have firmly planted myself in front of the TV for two nights for almost as long as I can remember.

And this year is no different. I plan to watch the show in its entirety. Why?

Because, the Westminster Kennel Club dog show is the “Super Bowl” of the dog world!

I even used to host a Westminster party. I loved inviting my entire grooming team over to be glued to the TV for two nights as the show aired. For days after the show, we would talk about the newest breeds that had been accepted by the AKC. The unique haircuts we saw. The latest style trends on established breeds.

The show was important for me. I was actively competing in the pet grooming contest arena. In the old days, we would record the show. I can’t tell you how many times I would review those tapes before I stepped into the contest arena. By watching some the most spectacular dogs in the country compete at this level, I was able to get a clear image etched in my mind before I stepped into the ring at a grooming competition. Visualization is a key to success.

Secondly I used the Westminster Dog Show as a way to help keep my grooming staff up-to-date with the latest styling trends. Once I opened The Paragon School of Pet Grooming, we continued to use the show as a key learning tool for students. The annual dog show was instrumental for students learning breed identification and trims styles. Today you can order a high quality DVD of the entire Westminster Dog Show – commercial free.

Great grooming lessons from Cheryl Purcell

This week, we are releasing an incredible triple feature on Learn2GroomDogs.com focusing on the Kerry Blue Terrier. Your training partner is Cheryl Purcell. She will be reviewing the common mistakes that people make when they groom a Kerry Blue and how to avoid them.

We are so happy to have Cheryl on our team of training partners. Cheryl Purcell started in the industry as a manager of a pet store. After a fire destroyed the retail section of the building, all that was left was the grooming salon. The owner wanted to continue grooming and the rest is history. After picking up the basics from their in-house groomer, Cheryl has had an impressive career.

It was her Mom who really encouraged her to be a groomer. They opened a shop together in 1994. Since then she credits much of her success with continuing education. After taking advice from a friend, she started taking private lessons from groomers she looked up to in the industry. Cheryl offers private training herself. (See her bio for details)

She has been on GroomTeam USA numerous times since her first competition in 1994. Cheryl can be seen here at the 2004 NDGAA Fun in the Sun where she won Best in Show. I am very proud to have Cheryl on our training partner team. She will continue to be a valuable asset to groomers who want to continue their education.

Cheryl Purcell earning Best In Show at the NDGAA 2004 Fun in the Sun Show

Photo by Animal Photography

Take Advantage of Continuing Education Opportunities

Continuing education is a must for the successful pet groomer/stylist. Some continuing education opportunities are almost effortless. Other opportunities will take a vested interests in, time, money AND effort.

Trade journals abound. Many are available in the print version. Currently, many are offered in digital versions too.

With the onset of the internet – there are plenty of ways to research breeds and grooming techniques. Google, Facebook, grooming forums, YouTube and websites will lead you down an endless quest of knowledge. www.Learn2GroomDogs is a great example of very talented stylists sharing their knowledge. Word of Warning: The internet is a fabulous research tool but use good judgment. Be aware of the caliber of the information you are receiving. Anyone can post on the internet – regardless of their true qualifications.

Trade shows are held across the country. As professionals, you can step through the doors and be immersed in all the latest products, tools, educational classes. Plus, many have grooming competitions. This is where you can get up-close to watch top stylist groom their way to wins and placements. If you have access to high-speed Internet, many of these shows now stream live as the event takes place. Even if you can’t attend the show you can still see the grooming competitions!

Many award-winning pet stylists host small private clinics, offer personal coaching, and/or have educational DVDs. This form of training will show you the finer points of grooming. You also have easy access to webinars and streaming dog grooming videos taught by award-winning stylists with a few simple clicks of a mouse.

Voluntary certification testing puts your grooming to the test. Currently, there are three organizations in the United States. All of them have educational programs. Each organization offers written examinations combined with rigorous practical skills testing. The common goal of each certification programs is to assess your grooming skills plus your overall knowledge of the pet grooming profession. The three organizations are;

National Dog Groomers Association of America
International Professional Pet Groomers Association
International Society of Canine Cosmetologists

Attending dog shows is another fabulous way to gather great information. Watching dog shows allows you to firmly etched in your mind of what a good specimen of any breed should be. The better you understand what a good specimen looks like, the better you’re going to be able to work on your pet clients.

The Passing of a Starlet…

When we lose one of our ‘special clients’, it’s always hard. It’s like we lost one of our own pets. Pandy was one of those ‘special clients.’ On second thought, no, Pandy wasn’t just ‘special,’ she was a gorgeous star.

Our love affair started in 2000 when Pandy’s owner brought her to the Paragon School for the first time. She was a striking black and white Shih Tzu, dripping a cloak of fur that literally drug on the ground. She was stunning. We were even more thrilled when we quickly learned; her mother knew how to brush!

Pandy quickly grabbed the attention of all the staff and students at the school. In order to keep her luxurious coat in top shape, her owner brought her in for weekly and bi-weekly brush-outs and baths. Through the years, Pandy taught hundreds of students what a well-kept Shih Tzu should look like.

But Pandy’s ability to help people learn didn’t just stop at Paragon. Her owner, Chris Vandyke is an incredibly generous woman. Whenever we called with a special request – she always was willing to bring Pandy over. When I was working on larger projects like writing Notes from the Grooming Table and Theory of Five, Pandy was always available as a model. When we were filming our first video training lessons, Pandy was there. When we needed a special dog while filming on the set of Learn2GroomDogs.com, Pandy was there.

Pandy was getting older. Chris has requested something that would be easier for her to keep up for Pandy yet still look stylish. We had a film shoot scheduled that weekend with Learn2GroomDogs.com. We had the perfect slot for Pandy on camera. Again, she helped groomers learn to be the best.

It was an honor to have Lisa Leady do one of her last grooms. Lisa created a haircut that would easier to maintain while still giving the illusion of a full coat. She looked amazing.

Pandy passed away not long after our filming session. Watching her on camera, you’d never know she was 14 years old.

She was a beautiful bright spot for her family and everyone that met her. She helped hundreds of students learn how to brush, bath, condition, trim, and tie up topknots on a dog that not only had a glorious coat – but had a matching personality as well.

As you thumb through any of my books or watch any of our videos, you’ll see Pandy. Anytime you see a full coated black and white Shih Tzu, that’s her – still helping young groomers be the best they can be.

She was always a star. Her star still burns bright in our memory.

We miss you Pandy.